My Marketing Struggle

I’m writing this morning to vent about my never-ending marketing struggle. I woke up once again incredibly frustrated that my firm isn’t bringing in clients every week.

Crazy when I put it into words – my life is so good, and I’m incredibly fortunate.

So, let me rant..

Maybe the gods never intended me to market. It certainly feels that way.

It feels like the most unnatural thing I have ever had to do.

I love the work that I do. Working with my clients gives me so much. The thrill of helping a client is second to none.

My work is incredibly important to me.

Perhaps that’s why I thought it would be a good idea to open my own practice. To do things my own way, build a client base full of businesspeople that I and only I enjoy working with.

But I never thought marketing would be this hard.

Maybe I should have just bought a practice.

Perhaps I have been misled.

Perhaps I should appreciate the intricate and difficult nature of marketing accounting services to other businesses.

You see, when I was a student, I ran a small landscaping business.

I had no issues with marketing.

I setup and ran google ad campaigns in my sleep.

The clients and work came just as easily.

I could literally turn the work tap on or off as my study load ebbed and flowed.

My brain keeps on coming back to that success I had. Why can’t you do that now, Ryan? Just throw money at ads, the clients will come. And come, they have not.

I am being a bit hard on myself this morning. I woke up frustrated. It happens on occasion. I have to keep reminding myself that I’m doing well. Keep going, keep pushing.

It’s just really fucking hard sometimes.

21 months after starting my business, I have 15 clients.

So, something has been working. I’m just not sure what.

And I think that’s the crux of my frustration. That I can’t control the marketing. I can’t control the flow of work coming through the door.

At least, it feels that way.

Soon I will remember that I am in a different business now than when I was at uni.

The marketing is just different.

And in time, perhaps I will come to accept that.

Ryan